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Sustainable copy solutions for ethical brands.

Creative Strategist and E-Commerce Copywriter for purpose-driven sustainable brands.

 
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Striving to scale sustainably.

That would be you.

You spend your days making sure your products are made ethically, fair trade, and are sustainable.

Even the product packaging is biodegradable, compostable, and recyclable. Leaving the tiniest carbon footprint as is humanly possible. We’re talking preemie sized.

Missions don’t just support themselves. Your products do…

But does your marketing?

Go Green or Go Home

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Visibility in a booming market is hard.

Your story is everything.

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Marketing agencies don’t understand your brand’s unique struggles.

You need a copywriter who does.

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Conscious copywriters are as scarce as a hen’s teeth.

Congratulations! You found me.

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Sustainable solutions to your copy and content problems are complicated.

This is my jam.

 

You’ve got questions?

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Conscious Copywriter and Head of Sustainability (HOS)

The Quirky Meets Conversion Expert

Hi. I’m Liz. Tree hugging, vegan-ish, eco-friendly and all-natural product-loving e-commerce copywriter for purpose-driven sustainable brands. I'm a sucker for an authentically good for humans-good for the Earth product and a great tagline.

I’m not just your copywriter. I’m your customer.

And I’m the Head of Sustainability and Creative Strategist here at AlterEco. It’s an exciting title. I promise.

I help brands like yours by creating copy and content that not only conveys your mission and sustainability message, but that is also recyclable. Because saving money on marketing means you get to spend more on what you love…your product and purpose.

I’ve been known to drink entirely too much coffee, obsessively clean my brand new hardwood floor installation investment (yep, they’re sustainably sourced!), make people snort laugh, and occasionally, I’m a little too honest about my feelings.

Here’s the bio spiel:

  • Went to college for psychology (handy, right?).

  • Decided writing research papers wasn’t my jam.

  • Spent a ton of money developing my mad SEO and conversational writing skills.

  • Now get paid to make people laugh and buy stuff.

Persuasively personal copy for brands on a mission.

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 We’re a match if:

Your goal is to lead the people to a better planet, not greenwash them into it.

You’re down with loving and caring about everybody in the alphabet, not just your letters. We’re LGBTQIA fans here.

Your brand is about fulfilling your mission, not just your pockets. Money isn’t everything.

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You get that sustainable copy, content, and marketing strategy is an investment in your biz AND the planet.

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You love corny jokes and snort laughs.

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You actually listen to the words that are coming out of my mouth. I’m here to help you. Remember?

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You love all the furry and non furry creatures of the world. We don’t discriminate here.

 

 Helping you save the planet with sustainable strategies that you can RRR.

Because doing good is good for business.

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Sustainable copy saves (enter your cause here)!

Because your mission will always be my mission, a portion of every project we do together will go directly to the cause of your choice.

Wanna save the Amazon? Provide clean water? Empower women? Save all the animals?

I’ve got you.

 

Head of Sustainability love

Dodi Mounce

CocoPits

"Excellent copywriter! Fast, efficient, easy to work with. Does great work and is very attentive to your brand. Highly recommend!"

Brittany Morgan

Brittany Morgan Consulting

"Liz cares so deeply about alternative health and eco-conscious causes. Her copy is personal, very readable, and fun! She is quick and efficient, and cares about the success of every client project!"

Kyla Donkersgoed

TooPink Creative

"Liz is thoughtful, professional and very easy to work with. You can tell she really cares about giving the best to her clients and seeing them succeed with her outstanding copy! "

 

Cool Clients I’ve worked with…

 
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wanna chat?

You can start giving me all the deets below.

Here I am!

Wake Forest, NC 27587

919-497-2281

 
 
 

Creating personality-infused copy that converts. One word at a time.